Press Release: Vera Bradley Has Moved! Now Showcasing with Harper Group in Atlanta and Las Vegas
Iconic lifestyle brand Vera Bradley — renowned for its vibrant quilted cotton luggage, handbags, and backpacks — is excited to unveil two new showroom homes. After many successful years in dedicated spaces in Atlanta and Dallas, Vera Bradley is now joining Harper Group and will be showcased at AmericasMart Atlanta and Las Vegas’ World Market Center. This exciting move marks a new chapter in a longstanding, positive partnership between Vera Bradley and Harper Group. Harper Group is now proudly representing Vera Bradley nationwide, bringing the brand’s signature collections into their dynamic, curated showroom spaces alongside like-minded brands and taking them on the road to specialty retailers coast to coast.
“We’re thrilled to be partnering with Harper Group. Collaborating with their experienced sales team and showcasing in their exceptional showrooms is a meaningful step forward for Vera Bradley,” said Emily Schouller, Key Accounts Manager at Vera Bradley. “Since our partnership began in March 2025, the Harper Group team has fully embraced our brand — visiting hundreds of customers and presenting both our everyday and seasonal collections. As we evolve our product line and refresh our designs, we remain committed to the heart of Vera Bradley. We’re excited to welcome everyone into Harper Group’s vibrant showrooms this summer, where we’ll showcase the iconic patterns and beloved bags that define the Vera Bradley brand.”
Scott Harper, President and CEO of Harper Group, shared his enthusiasm: “Vera Bradley represents what this industry is all about — bringing iconic, design-driven brands to specialty retailers. We’re honored to welcome them back into the Harper Group brand portfolio and into our showroom. We look forward to highlighting all they have to offer during the summer show season and beyond.”
Founded in 1982 by friends Patricia R. Miller and Barbara Bradley Baekgaard, Vera Bradley began with a simple yet powerful idea: that travel accessories could be both functional and beautifully designed. Inspired during a vacation where they noticed a lack of vibrant luggage options for women, the pair launched a brand that would go on to transform how women travel. Named after Barbara’s mother, Vera Bradley continues to design high-quality handbags, luggage, accessories, and more — all rooted in style, purpose, and individuality.
With more than 25 years of experience, Harper Group is a trusted national sales agency representing premier home, gift, publishing, and lifestyle brands. Known for pairing well-established names with emerging standouts, Harper Group offers retailers a curated, full-spectrum selection along with expert sales support.
Retailers can now explore Vera Bradley’s latest collections in-person at Harper Group’s Atlanta showroom in Building 2, Floor 17, Suite 1710 or at their Las Vegas showroom Suite C-1035.
If you have any questions, please reach out to Kaitlyn Haupert [email protected]
