QUDO: Create a Ring Program
Meet QUDO! Since its founding in 2009, QUDO has become a standout name in fashion jewelry. Handmade in Germany with the finest craftsmanship in Hanover and Stuttgart, QUDO has spent nearly two decades perfecting luxurious, comfortable, European crystal–based interchangeable jewelry. In 2023, QUDO proudly joined the COEUR DE LION family, expanding its reach and reputation worldwide.
QUDO’s Create a Ring Program makes it simple to get started with a fun, high-margin line. Shoppers love the mix-and-match toppers for rings, bracelets, necklaces, and earrings—updating their look seasonally and returning again and again for fresh styles. Retailers benefit from a 2.5x markup, free displays and packaging, and fast reorder options, making QUDO both profitable and easy to sell.
Already a QUDO partner? This video is the perfect training tool to help your staff understand how to present the collection, showcase its interchangeable design, and maximize the benefits of offering QUDO in your store.
Watch below to learn more!
Create-a-Ring Program: Customers can customize their jewelry by selecting a band, choosing a topper, and creating their own ring—making it fun, simple, and personal. Displays are designed for counters, with storage built in, plus gift packaging to elevate the presentation. Each topper is secured with a small gasket—just a gentle “righty-tighty” twist ensures it stays in place.
Materials & Finishes: All pieces are stainless steel, with options in polished silver, gold (iron-coated), and rose gold. These finishes are durable, tarnish-resistant, and always shiny.
Variety & Trends: Retailers can offer 56 color toppers—36 core classics plus 20 rotating trend colors (updated every January and July). By staggering new color introductions every six weeks, retailers keep customers coming back for fresh looks.
Pricing & Profitability:
- Toppers retail at $40
- Rings range $35–$85
- With a 2.5x markup, retailers enjoy predictable profits.
- Free displays, free gift boxes, and flat-rate shipping ($30 first order / $15 reorders).
Retailer Benefits:
- High-margin, easy-to-sell product line.
- Fast reorders (often within 30 days).
- Regular new colors keep customers engaged.
- Employee orders available at 20% off wholesale to encourage store staff buy-in.
QUDO offers fine-jewelry looks with fun, interchangeable variety. The program builds repeat business, predictable profits, and long-term partnerships with retailers.
